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Overview and History

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CH Consulting is an independent boutique hospitality consulting firm. Established in 2022, CH Consulting is committed to assisting businesses in the Middle East to grow and move forward. We provide a wide range of expertise in the hospitality industry, including restaurants, amusement parks and attractions, hotels, resorts, and mixed-use real estate development. Our team of experts works closely with clients from the initial stages of a project, all the way through to its execution and beyond. We pride ourselves in our ability to deliver solutions that drive measurable results and lead to ongoing progress in our clients’ businesses.

Mission & Vision

As a boutique consulting firm, CH Consulting is dedicated to providing personalized, high-quality consulting services to hospitality businesses in the Middle East. Our mission is to partner with our clients to understand their individual needs and challenges by providing expert guidance and support in all areas of hospitality. This includes market studies, concept development, menu development, kitchen design, operational analysis, staff training, operating manuals and financial analysis services. We are committed to delivering innovative and customized solutions that help our clients achieve measurable and tangible results, and to building long-lasting, collaborative partnerships that drive business success in the dynamic and diverse Middle Eastern market.

At CH Consulting, our vision is to be regarded as a trusted and respected hospitality consulting firm in the Middle East, recognized for our collaborative approach, unwavering integrity, and commitment to delivering practical and innovative solutions tailored to our clients’ specific needs. Our goal is to establish lasting partnerships with our clients, empowering them to navigate the dynamic and ever-changing hospitality industry with confidence and success.

Alain Chehab, Founder and Managing Director

Alain Chehab is a visionary entrepreneur whose passion for the hospitality industry is matched by his commitment to innovation, strategic thinking, and adaptability. Academically certified from the esteemed Ecole Hôtelière de Lausanne, he brings a wealth of knowledge and expertise to CH Consulting.
He is distinguished in his strong foundation in the hospitality industry, combined with his cross-functional exposure to consulting, operations, F&B production, and business development. This lead him to approach consulting projects with a fresh and comprehensive perspective.
He is also passionate about supporting novice entrepreneurs and helping them succeed in the hospitality industry.His visionary and strategic approaches make him an invaluable resource for anyone who wants support in growing their business and obtain measurable results.

Jamil Malek, Regional Manager at Sparks Land Amusement Toys

Thanks to CH Consulting's creativity and expertise, we were able to develop menus for the restaurants in the 'Mission: Play! By Mattel' park that exceeded our expectations. CH Consulting's team was able to create concepts and ideas that perfectly aligned with our restaurants' concepts, licensor’s guidelines, and catered to our target clientele. We're grateful for their hard work and dedication, which made the project a success

Rami Choueiry, Director of Entertainment Projects at Al-Hokair Group.

Thanks to CH Consulting's expertise in the hospitality industry, Al-Hokair Group was able to successfully launch Cocomelon and Playo City Parks in Riyadh, KSA. Their team worked closely with us to develop a creative and customized menu offering, and also assisted in the back of house layout for both parks. CH Consulting's ability to understand our needs was key to the success of this project, and we are thrilled with the exceptional guest experience we are now able to provide.

Richard Hachem, CEO of Meptico

We had the pleasure of working with CH Consulting on our demo kitchen project, and we were impressed with their expertise in concept development, kitchen layout design, and curriculum development. They provided valuable insights that helped us showcase our products and services in a more effective way to our target audiences. Thanks to their collaboration, we have been able to improve our business visibility and attract more customers. We highly recommend CH Consulting to anyone seeking professional consulting services in this field.